Liz Groeschen

B&H Photo

Print Campaign + Event Activation

What better way to celebrate ‘National Scavenger Hunt Day’ than to turn it into a photo scavenger hunt? We teamed up with Brooklyn based illustrator Liz Ryan to create a postcard participants could refer to and send to a friend when finished! Whether it was walking the Highline, reading at the Strand, or taking in the local wildlife, this choose your own photo adventure was a hit for not only the participants on National Scavenger Hunt Day, but for anyone who scored a postcard!

Role: Concept Strategy + Development, Copywriting, Art Direction