DCI x The Netherlands Foreign Investment Agency
Digital + Social Campaign
With a recent website redesign, we wanted to update the content on InvestinHolland.com (as well as related social avenues) to appeal to a new generation of companies and entrepreneurs alike to expand their business into The Netherlands. With a slightly more personal approach centered around visual storytelling, we focused on interviews with expats and c-suite executives alike to produce videos (including a motion graphic), monthly blog posts, and a first-of-its-kind LinkedIn influencer campaign to drive North American corporate executives to specific refreshed landing pages on the same website.
Role: Content Strategy + Influencer Management, Managing Producer
